We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.

As the lead marketing manager, the first thing I started with was research. Understanding the network online and the stakeholders involved in the project. We also identified the key factors that differentiated our accelerator program and hub to the others in the country.

I leveraged the CEO's and founders' network to increase the social media presence by inviting their contacts to the group. Joined related groups and posted announcements about the initiative.

Then I did a basic keyword search to identify what we needed to write about and created a list of blogs that needed to be written.

We collected contacts from our partners to build a large database and segmented by industries and targeted them with emails.

Finally we created a cool slogan that could be adapted to the partners, mentors and team to use to promote their involvement and created content to promote on all channels.