Client currently scaled into multiple channels and exceeding goals

2
ROAS

The Challenge

Client was managing their own ads and wanted to expand channels and capabilities within existing channels.

The Process

Expanded to new channels and ad types

The Solution

Client currently scaled into multiple channels and exceeding goals

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy,Web Development

Industry

Health & Wellness

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3

ROAS

Specialist ID

When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.

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