Client currently scaled into multiple channels and exceeding goals

2
ROAS

The Challenge

Client was managing their own ads and wanted to expand channels and capabilities within existing channels.

The Process

Expanded to new channels and ad types

The Solution

Client currently scaled into multiple channels and exceeding goals

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy,Web Development

Industry

Health & Wellness

Results by the numbers

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DyeIsLife

The client organizes fun tournaments for college students around the US.


Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.


Challenges


  1. Starting From Scratch: No reference to what exactly the client wanted.
  2. No Clarity: The client has still not refined their messaging.
  3. Fun & Entertaining: Copy has to be fun and entertaining to match the brand.


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Launched new brand in April of 2021. Unique challenge was avoiding leveraging all marketing on celebrity status of Bobby Flay to ensure longevity

Custom USB

This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months. 

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Castro

Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.

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