Client currently scaled into multiple channels and exceeding goals

2
ROAS

The Challenge

Client was managing their own ads and wanted to expand channels and capabilities within existing channels.

The Process

Expanded to new channels and ad types

The Solution

Client currently scaled into multiple channels and exceeding goals

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy,Web Development

Industry

Health & Wellness

Results by the numbers

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-79%

Cost per registration

Leeds Beckett

Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.

Specific examples of objectives set by Leeds Beckett also included:

1) Supporting the university’s growth plans through targeted and effective campaigns

2) Growing the number of applications

3) Improving efficiencies and reducing costs in all paid channels


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