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Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.
+183% INCREASE IN registrations achieved from paid traffic
-79% cost-per-registration for an undergraduate Open Day since 2014
With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.
+220% INCREASE IN registrations achieved from paid traffic
-72% cost-per-registration for an undergraduate Open Day since 2014
In 2018 our paid campaigns generated 75% of all visits to the Clearing site.
16,000,000 viewable impressions Generated By our innovative display campaigns
205,606 CLICKS Generated By our innovative display campaigns
300,000 impressions on video campaigns on YouTube and Facebook
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
We were able to deliver highly refined campaigns with precise audience targeting and careful geographical mapping across a variety of platforms via search ads, Facebook Lead Gen campaigns, Video advertising and lead nurturing campaigns across social networks (Facebook, Instagram, Snapchat, TikTok and LinkedIn)
Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.
+183% INCREASE IN registrations achieved from paid traffic
-79% cost-per-registration for an undergraduate Open Day since 2014
With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.
+220% INCREASE IN registrations achieved from paid traffic
-72% cost-per-registration for an undergraduate Open Day since 2014
In 2018 our paid campaigns generated 75% of all visits to the Clearing site.
16,000,000 viewable impressions Generated By our innovative display campaigns
205,606 CLICKS Generated By our innovative display campaigns
300,000 impressions on video campaigns on YouTube and Facebook
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Education
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
-Launch a Walgreens x Aussie Hair Care collaboration to promote Aussies revamped coils line in less than 1 month.
-Prepare enough press around new product in 2 months.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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