Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.

+183% INCREASE IN registrations achieved from paid traffic

-79% cost-per-registration for an undergraduate Open Day since 2014


With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.

+220% INCREASE IN registrations achieved from paid traffic

-72% cost-per-registration for an undergraduate Open Day since 2014


In 2018 our paid campaigns generated 75% of all visits to the Clearing site.

16,000,000 viewable impressions Generated By our innovative display campaigns

205,606 CLICKS Generated By our innovative display campaigns

300,000 impressions on video campaigns on YouTube and Facebook



-79%
Cost per registration

The Challenge

Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.

Specific examples of objectives set by Leeds Beckett also included:

1) Supporting the university’s growth plans through targeted and effective campaigns

2) Growing the number of applications

3) Improving efficiencies and reducing costs in all paid channels


The Process

We were able to deliver highly refined campaigns with precise audience targeting and careful geographical mapping across a variety of platforms via search ads, Facebook Lead Gen campaigns, Video advertising and lead nurturing campaigns across social networks (Facebook, Instagram, Snapchat, TikTok and LinkedIn)



The Solution

Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.

+183% INCREASE IN registrations achieved from paid traffic

-79% cost-per-registration for an undergraduate Open Day since 2014


With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.

+220% INCREASE IN registrations achieved from paid traffic

-72% cost-per-registration for an undergraduate Open Day since 2014


In 2018 our paid campaigns generated 75% of all visits to the Clearing site.

16,000,000 viewable impressions Generated By our innovative display campaigns

205,606 CLICKS Generated By our innovative display campaigns

300,000 impressions on video campaigns on YouTube and Facebook



Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,Other

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.3

ROAS

Green4Ever

They wanted to generate more sales with their new website

Jewelry Connoisseur

Jewelry Connoisseur is a subsidiary of Rappaport. It is an online blog for jewelry experts wanting to learn more about high end jewelry. Our challenge was to increase the subscription to the blog.

0.6

CPL

Neopath

The main challenge with this account was that they have a high ticket offering with a long sales cycle. Their persona also is a very specific type of decision maker within bigger companies who are looking for onsite health services.

8

ROAS

Gourmet India

This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.


I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.


The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.