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Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.
+183% INCREASE IN registrations achieved from paid traffic
-79% cost-per-registration for an undergraduate Open Day since 2014
With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.
+220% INCREASE IN registrations achieved from paid traffic
-72% cost-per-registration for an undergraduate Open Day since 2014
In 2018 our paid campaigns generated 75% of all visits to the Clearing site.
16,000,000 viewable impressions Generated By our innovative display campaigns
205,606 CLICKS Generated By our innovative display campaigns
300,000 impressions on video campaigns on YouTube and Facebook
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
We were able to deliver highly refined campaigns with precise audience targeting and careful geographical mapping across a variety of platforms via search ads, Facebook Lead Gen campaigns, Video advertising and lead nurturing campaigns across social networks (Facebook, Instagram, Snapchat, TikTok and LinkedIn)
Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.
+183% INCREASE IN registrations achieved from paid traffic
-79% cost-per-registration for an undergraduate Open Day since 2014
With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.
+220% INCREASE IN registrations achieved from paid traffic
-72% cost-per-registration for an undergraduate Open Day since 2014
In 2018 our paid campaigns generated 75% of all visits to the Clearing site.
16,000,000 viewable impressions Generated By our innovative display campaigns
205,606 CLICKS Generated By our innovative display campaigns
300,000 impressions on video campaigns on YouTube and Facebook
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,Other
Education
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Swiss Chalet was regularly sending emails to their audience but wanted to customize their customers’ experiences by creating unique messaging throughout the customer journey.
In 2017, Unity’s affiliate program was live but rudderless and underperforming. When we were brought on board in late that year, Unity wanted to see immediate wins or the program was to be shuttered in its entirety.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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