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Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.
+183% INCREASE IN registrations achieved from paid traffic
-79% cost-per-registration for an undergraduate Open Day since 2014
With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.
+220% INCREASE IN registrations achieved from paid traffic
-72% cost-per-registration for an undergraduate Open Day since 2014
In 2018 our paid campaigns generated 75% of all visits to the Clearing site.
16,000,000 viewable impressions Generated By our innovative display campaigns
205,606 CLICKS Generated By our innovative display campaigns
300,000 impressions on video campaigns on YouTube and Facebook
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
We were able to deliver highly refined campaigns with precise audience targeting and careful geographical mapping across a variety of platforms via search ads, Facebook Lead Gen campaigns, Video advertising and lead nurturing campaigns across social networks (Facebook, Instagram, Snapchat, TikTok and LinkedIn)
Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.
+183% INCREASE IN registrations achieved from paid traffic
-79% cost-per-registration for an undergraduate Open Day since 2014
With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.
+220% INCREASE IN registrations achieved from paid traffic
-72% cost-per-registration for an undergraduate Open Day since 2014
In 2018 our paid campaigns generated 75% of all visits to the Clearing site.
16,000,000 viewable impressions Generated By our innovative display campaigns
205,606 CLICKS Generated By our innovative display campaigns
300,000 impressions on video campaigns on YouTube and Facebook
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Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%
Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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