Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.

+183% INCREASE IN registrations achieved from paid traffic

-79% cost-per-registration for an undergraduate Open Day since 2014


With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.

+220% INCREASE IN registrations achieved from paid traffic

-72% cost-per-registration for an undergraduate Open Day since 2014


In 2018 our paid campaigns generated 75% of all visits to the Clearing site.

16,000,000 viewable impressions Generated By our innovative display campaigns

205,606 CLICKS Generated By our innovative display campaigns

300,000 impressions on video campaigns on YouTube and Facebook



-79%
Cost per registration

The Challenge

Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.

Specific examples of objectives set by Leeds Beckett also included:

1) Supporting the university’s growth plans through targeted and effective campaigns

2) Growing the number of applications

3) Improving efficiencies and reducing costs in all paid channels


The Process

We were able to deliver highly refined campaigns with precise audience targeting and careful geographical mapping across a variety of platforms via search ads, Facebook Lead Gen campaigns, Video advertising and lead nurturing campaigns across social networks (Facebook, Instagram, Snapchat, TikTok and LinkedIn)



The Solution

Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.

+183% INCREASE IN registrations achieved from paid traffic

-79% cost-per-registration for an undergraduate Open Day since 2014


With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.

+220% INCREASE IN registrations achieved from paid traffic

-72% cost-per-registration for an undergraduate Open Day since 2014


In 2018 our paid campaigns generated 75% of all visits to the Clearing site.

16,000,000 viewable impressions Generated By our innovative display campaigns

205,606 CLICKS Generated By our innovative display campaigns

300,000 impressions on video campaigns on YouTube and Facebook



Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,Other

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.2

ROAS

MotoBuys

  • Competitive marketplace
  • Tight margins 
  • Long and complex buyer's journey


0.15

ROAS

Bearback

The client launched his brand on Amazon, and it became a best seller with over 1,000+ reviews. He was running Amazon PPC Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.


Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.

$1.27M

Sales

HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

OnePitch

The wonderful folks at OnePitch wanted to harness the power of Long-Form Blog Content. They needed a punchy copywriter to help provide valuable, educational, engaging content.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.