Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
They had used a much larger budget for Google ads, but having adjusted the budget ratios, we found that already on the first month, we were achieving a CPL that was better than the Google ads, and the close rate of leads to clients was on par as well. They felt more comfortable to scale up on their budget and didn't even consider to stop after the first month. We found that short-form promotion centered copywriting was the most effective, and short videos of showing the work being done was the most attention-grabbing and lead-generating.
This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
I explained my process, and assured them that I do my research, and that if they want to stop after the first month, it will be fine (no 3-month or 6-month contract). They started with a smaller budget as well, more to test the waters of the platform VS the Google ads that they were alrerady running (not to decide to use only 1, but to see if it is worth it for them to use both). I conducted my NLP analysis to find their optimal audience, and what verbiage would be best to use, in order to improve testing. They provided some visuals, and I edited and provided some of my own as well.
They had used a much larger budget for Google ads, but having adjusted the budget ratios, we found that already on the first month, we were achieving a CPL that was better than the Google ads, and the close rate of leads to clients was on par as well. They felt more comfortable to scale up on their budget and didn't even consider to stop after the first month. We found that short-form promotion centered copywriting was the most effective, and short videos of showing the work being done was the most attention-grabbing and lead-generating.
Paid Ads,Paid Ads,Content Marketing,Copywriting,Marketing Strategy
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
