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They had used a much larger budget for Google ads, but having adjusted the budget ratios, we found that already on the first month, we were achieving a CPL that was better than the Google ads, and the close rate of leads to clients was on par as well. They felt more comfortable to scale up on their budget and didn't even consider to stop after the first month. We found that short-form promotion centered copywriting was the most effective, and short videos of showing the work being done was the most attention-grabbing and lead-generating.
This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
I explained my process, and assured them that I do my research, and that if they want to stop after the first month, it will be fine (no 3-month or 6-month contract). They started with a smaller budget as well, more to test the waters of the platform VS the Google ads that they were alrerady running (not to decide to use only 1, but to see if it is worth it for them to use both). I conducted my NLP analysis to find their optimal audience, and what verbiage would be best to use, in order to improve testing. They provided some visuals, and I edited and provided some of my own as well.
They had used a much larger budget for Google ads, but having adjusted the budget ratios, we found that already on the first month, we were achieving a CPL that was better than the Google ads, and the close rate of leads to clients was on par as well. They felt more comfortable to scale up on their budget and didn't even consider to stop after the first month. We found that short-form promotion centered copywriting was the most effective, and short videos of showing the work being done was the most attention-grabbing and lead-generating.
Paid Ads,Paid Ads,Content Marketing,Copywriting,Marketing Strategy
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The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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