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They had used a much larger budget for Google ads, but having adjusted the budget ratios, we found that already on the first month, we were achieving a CPL that was better than the Google ads, and the close rate of leads to clients was on par as well. They felt more comfortable to scale up on their budget and didn't even consider to stop after the first month. We found that short-form promotion centered copywriting was the most effective, and short videos of showing the work being done was the most attention-grabbing and lead-generating.
This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
I explained my process, and assured them that I do my research, and that if they want to stop after the first month, it will be fine (no 3-month or 6-month contract). They started with a smaller budget as well, more to test the waters of the platform VS the Google ads that they were alrerady running (not to decide to use only 1, but to see if it is worth it for them to use both). I conducted my NLP analysis to find their optimal audience, and what verbiage would be best to use, in order to improve testing. They provided some visuals, and I edited and provided some of my own as well.
They had used a much larger budget for Google ads, but having adjusted the budget ratios, we found that already on the first month, we were achieving a CPL that was better than the Google ads, and the close rate of leads to clients was on par as well. They felt more comfortable to scale up on their budget and didn't even consider to stop after the first month. We found that short-form promotion centered copywriting was the most effective, and short videos of showing the work being done was the most attention-grabbing and lead-generating.
Paid Ads,Paid Ads,Content Marketing,Copywriting,Marketing Strategy
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Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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