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They had used a much larger budget for Google ads, but having adjusted the budget ratios, we found that already on the first month, we were achieving a CPL that was better than the Google ads, and the close rate of leads to clients was on par as well. They felt more comfortable to scale up on their budget and didn't even consider to stop after the first month. We found that short-form promotion centered copywriting was the most effective, and short videos of showing the work being done was the most attention-grabbing and lead-generating.
This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
I explained my process, and assured them that I do my research, and that if they want to stop after the first month, it will be fine (no 3-month or 6-month contract). They started with a smaller budget as well, more to test the waters of the platform VS the Google ads that they were alrerady running (not to decide to use only 1, but to see if it is worth it for them to use both). I conducted my NLP analysis to find their optimal audience, and what verbiage would be best to use, in order to improve testing. They provided some visuals, and I edited and provided some of my own as well.
They had used a much larger budget for Google ads, but having adjusted the budget ratios, we found that already on the first month, we were achieving a CPL that was better than the Google ads, and the close rate of leads to clients was on par as well. They felt more comfortable to scale up on their budget and didn't even consider to stop after the first month. We found that short-form promotion centered copywriting was the most effective, and short videos of showing the work being done was the most attention-grabbing and lead-generating.
Paid Ads,Paid Ads,Content Marketing,Copywriting,Marketing Strategy
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BeachCult, a vibrant, elegant, swimwear and apparel brand needed an online presence to match. I loved working with this client to design and develop their online store with a look and feel that is in line with their brand image and appeals to their audience.
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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