
After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.
Additionally, since providing my SEO services for this client:
- Organic Search bounce rate has decreased 12%
- Organic Search Pageviews Per Session has increased by 65%
- Organic Search Average Session Duration has increased by 49%
- Organic Search Conversion Rate has increased by 41%
- Organic Search Revenue has increased by 18%.
Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
How I addressed the challenge:
After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.
Additionally, since providing my SEO services for this client:
- Organic Search bounce rate has decreased 12%
- Organic Search Pageviews Per Session has increased by 65%
- Organic Search Average Session Duration has increased by 49%
- Organic Search Conversion Rate has increased by 41%
- Organic Search Revenue has increased by 18%.
SEO
Beauty
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This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.

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