The client wanted to see if they could improve their ROAS on Google outside of branded terms. They are a fairly popular brand with lots of followers and influencers working with them.

The brand faced several tough periods during the ups and downs of the pandemic, at times also overlapping with the natural seasonality of its vertical.

They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.

BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history. 

Their growth had been on the back of word of mouth, referrals and paid search.

With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away. 

They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.

Take over marketing efforts for 6-7 luxury high rise apartment communities. Improve digital marketing channel strategy. Drive more high-qualified leads to the leasing team. Track data to prove channel and strategy efficacy.