After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.


Additionally, since providing my SEO services for this client:

-         Organic Search bounce rate has decreased 12%

-         Organic Search Pageviews Per Session has increased by 65%

-         Organic Search Average Session Duration has increased by 49%

-         Organic Search Conversion Rate has increased by 41%

-         Organic Search Revenue has increased by 18%.

+18%
Organic Search Revenue

The Challenge

Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.

The Process

How I addressed the challenge:


  • Perform technical SEO audit on WP & Shopify sites
  • Analyze current SEO performance and metrics
  • Identify weaknesses and opportunities
  • Develop SEO migration/implementation/production roadmap & milestones
  • In-depth keyword and competitor research
  • Optimize all site pages and products with SEO Best Practices
  • Create migration redirect schedule and files
  • Various pre/post-launch & QA activities

The Solution

After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.


Additionally, since providing my SEO services for this client:

-         Organic Search bounce rate has decreased 12%

-         Organic Search Pageviews Per Session has increased by 65%

-         Organic Search Average Session Duration has increased by 49%

-         Organic Search Conversion Rate has increased by 41%

-         Organic Search Revenue has increased by 18%.

Skills Used

SEO

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Lovelace Designs

Working with a brand new email list and starting all email sequences and follow ups from scratch.

0.5

CPO

Soma

Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.



0.5

CPO

The Conqueror

Their media buying team has grown the app to over 24M in revenue, but they were unable to make it profitable on the front end. Their CPA is over 120 while their AOV is 70.

0.45

CPL

Adia US

Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.