After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.


Additionally, since providing my SEO services for this client:

-         Organic Search bounce rate has decreased 12%

-         Organic Search Pageviews Per Session has increased by 65%

-         Organic Search Average Session Duration has increased by 49%

-         Organic Search Conversion Rate has increased by 41%

-         Organic Search Revenue has increased by 18%.

+18%
Organic Search Revenue

The Challenge

Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.

The Process

How I addressed the challenge:


  • Perform technical SEO audit on WP & Shopify sites
  • Analyze current SEO performance and metrics
  • Identify weaknesses and opportunities
  • Develop SEO migration/implementation/production roadmap & milestones
  • In-depth keyword and competitor research
  • Optimize all site pages and products with SEO Best Practices
  • Create migration redirect schedule and files
  • Various pre/post-launch & QA activities

The Solution

After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.


Additionally, since providing my SEO services for this client:

-         Organic Search bounce rate has decreased 12%

-         Organic Search Pageviews Per Session has increased by 65%

-         Organic Search Average Session Duration has increased by 49%

-         Organic Search Conversion Rate has increased by 41%

-         Organic Search Revenue has increased by 18%.

Skills Used

SEO

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Michael Harding Artist Materials

Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.

0.75

CPR

paus

We had to ensure the CAC was low enough to generate profit but that we scaled quickly enough to achieve growth projections for future funding rounds.

4

ROAS

Gabb Wireless

This is such a unique brand with a powerful message of keeping kids safe through technology! they're really wanting to scale & open new marketing channels to get in front of amazing moms who value safety!

0.5

CPL

Harri

The client was looking to generate more leads but didn't have a dedicated landing page to capture the leads.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.