After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.


Additionally, since providing my SEO services for this client:

-         Organic Search bounce rate has decreased 12%

-         Organic Search Pageviews Per Session has increased by 65%

-         Organic Search Average Session Duration has increased by 49%

-         Organic Search Conversion Rate has increased by 41%

-         Organic Search Revenue has increased by 18%.

+18%
Organic Search Revenue

The Challenge

Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.

The Process

How I addressed the challenge:


  • Perform technical SEO audit on WP & Shopify sites
  • Analyze current SEO performance and metrics
  • Identify weaknesses and opportunities
  • Develop SEO migration/implementation/production roadmap & milestones
  • In-depth keyword and competitor research
  • Optimize all site pages and products with SEO Best Practices
  • Create migration redirect schedule and files
  • Various pre/post-launch & QA activities

The Solution

After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.


Additionally, since providing my SEO services for this client:

-         Organic Search bounce rate has decreased 12%

-         Organic Search Pageviews Per Session has increased by 65%

-         Organic Search Average Session Duration has increased by 49%

-         Organic Search Conversion Rate has increased by 41%

-         Organic Search Revenue has increased by 18%.

Skills Used

SEO

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0

ROAS

SlingerBag

  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


0.5

ROAS

Eden Hair Extensions

The store needed help hitting their $100k per month target while maintaining a profitable ROI.

Credit One Bank

Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.

0.25

CPO

Hiker Hunger

Their ads are not profitable and all their sales come from the owner's influence in the market. The average order value and LTV are too low.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.