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-Implementation of new brand identity and architecture for the group (8 countries)
-Recovery of Canoe's leadership in the bingos market in Spain
Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.
Definition and implementation of the Group's brands architecture
Corporate Marketing Director
-Implementation of new brand identity and architecture for the group (8 countries)
-Recovery of Canoe's leadership in the bingos market in Spain
Other,Social Media Management,SEO,Web Development,Marketing Strategy,Marketing Strategy,Copywriting,Paid Ads,Marketing Strategy,Email Marketing,Web Development,Web Development,CRO,Branding
Gaming
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
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