In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.

Website redevelopment, branding, and initial ads to generate traffic and measure results

This is a large vintage clothing brand of licensed tees ranging from rock bands to movies. They have had a hard time defining their customer base, so through email marketing, we were able to increase repeat customers and increase their profitability.

1. Ensuring ad spend is used efficiently.
2. Verifying that tracking is done properly, given that Vant Panels sells free samples, tracking those are super important.
3. Growing revenue. We've seen too often where flourishing brands find it tough to break through new self imposed ceilings in their ad accounts.