They had good results with ads but wanted to scale with more consistency
We launched Google & Facebook ads as well as improved their social media management
We were able to take their ROAS from 1.2 to 2.5
Paid Ads,Paid Ads,Paid Ads,Content Marketing,Social Media Management,Copywriting
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The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
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