We managed to break through the revenue range that they had been locked in for some time.
We grew revenue and improved the ROAS.
We replaced the tracking pixels and we can better track and retarget sample order purchases.
We used better reporting in Google ads to make sure ad spend is managed better.
We reinstalled three tracking pixels to track sales & samples better.
We managed to break through the revenue range that they had been locked in for some time.
We grew revenue and improved the ROAS.
We replaced the tracking pixels and we can better track and retarget sample order purchases.
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
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