We were able to increase their marketing ROAS by 5x what it was before
They built a new website but were never able to generate sales
We offered a full suite of service to take their results to the next level
We were able to increase their marketing ROAS by 5x what it was before
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding,Content Marketing,Branding,CRO,Email Marketing,Copywriting,Other,Social Media Management,Branding,Web Development,Web Development
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Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.