
After the site relaunch, the ranking did suffer for a few weeks, but once the new site was crawled and indexed, rankings came back at least as solid as before, and in some cases better than ever.
The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.
I utilized a range of free and paid tools to do the work, including Google Ads Keyword Research, Moz, SEMrush and Screaming Frog.
After the site relaunch, the ranking did suffer for a few weeks, but once the new site was crawled and indexed, rankings came back at least as solid as before, and in some cases better than ever.
Copywriting,Paid Ads,SEO
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Kings of Diamonds is a busy and successful ecommerce diamond merchants in Hatton Garden, London. KOD had been running Paid search across GoogleAds and Google Shopping for over six months before reaching out to Delta Marketing.
The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads

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