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I helped scale this client from ~700k a month in revenue across all channels to hitting their goal of $1m a month in just 3 months. They wanted to optimize for revenue while achieving a good ROAS which was anywhere between 12-18x in the Google ads account and 29x on facebook. The PPC efforts currently make up anywhere from 40-50% of revenue for the business.
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
My main role was to Manage their 120k/month budget across Google and Facebook. I continuously updated offers and also promoted their education program.
I helped scale this client from ~700k a month in revenue across all channels to hitting their goal of $1m a month in just 3 months. They wanted to optimize for revenue while achieving a good ROAS which was anywhere between 12-18x in the Google ads account and 29x on facebook. The PPC efforts currently make up anywhere from 40-50% of revenue for the business.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy
Health & Wellness
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The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
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