Zest Dental Solutions Case Study

The Challenge

Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were

The client is a leader in the space which makes new customer acquisition strategies/expansion more difficult
They had no great offers to use in their campaigns
Sophisticated B2B audience
Brand loyalty to competitors in the market

The strategy

I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.

After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.

Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.

The Process

My main role was to Manage their 120k/month budget across Google and Facebook. I continuously updated offers and also promoted their education program.

The Solution

I helped scale this client from ~700k a month in revenue across all channels to hitting their goal of $1m a month in just 3 months. They wanted to optimize for revenue while achieving a good ROAS which was anywhere between 12-18x in the Google ads account and 29x on facebook. The PPC efforts currently make up anywhere from 40-50% of revenue for the business.

Website

https://www.zestdent.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

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