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I helped scale this client from ~700k a month in revenue across all channels to hitting their goal of $1m a month in just 3 months. They wanted to optimize for revenue while achieving a good ROAS which was anywhere between 12-18x in the Google ads account and 29x on facebook. The PPC efforts currently make up anywhere from 40-50% of revenue for the business.
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
My main role was to Manage their 120k/month budget across Google and Facebook. I continuously updated offers and also promoted their education program.
I helped scale this client from ~700k a month in revenue across all channels to hitting their goal of $1m a month in just 3 months. They wanted to optimize for revenue while achieving a good ROAS which was anywhere between 12-18x in the Google ads account and 29x on facebook. The PPC efforts currently make up anywhere from 40-50% of revenue for the business.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy
Health & Wellness
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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