We unified the marketing efforts of many different properties and increased all brand recognition and conversion KPIs. We continue to improve performance monthly.
Provide full service digital marketing for 9 unique property types inside a master planned community. Apartments, retail, commercial, condo, food & bev, rental homes, lots, homes, and coworking.
We took over all the digital and the data was fractured. All the properties were managed by different groups. We spent months tracking down access to data and websites to begin reviewing and optimizing.
one we had the data organized we rebuilt and relaunched all the channel strategies to improve performance.
We unified the marketing efforts of many different properties and increased all brand recognition and conversion KPIs. We continue to improve performance monthly.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,SEO,Marketing Strategy,Other,Web Development,Paid Ads
Real Estate
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Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.