Quote from the client, which is visible on my LinkedIn profile:
"Ryan performed an SEO audit of our home equity website where I was the digital product manager on the team. Ryan did an exemplary job discovering and communicating our opportunities. He worked with our tech team to align priorities as we scoped work for the individual enhancements. He also led discussions across our leadership, tech and marketing teams. He left us with a fine tuned roadmap that once implemented increased our SEO traffic by 6X Y/Y. Success at this scale is rare and we are thankful for his time and guidance."
It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
I used a range of tools, including Moz and Majestic for backlink research, Screaming Frog for on-page crawls, and Excel for quantitative analysis.
Quote from the client, which is visible on my LinkedIn profile:
"Ryan performed an SEO audit of our home equity website where I was the digital product manager on the team. Ryan did an exemplary job discovering and communicating our opportunities. He worked with our tech team to align priorities as we scoped work for the individual enhancements. He also led discussions across our leadership, tech and marketing teams. He left us with a fine tuned roadmap that once implemented increased our SEO traffic by 6X Y/Y. Success at this scale is rare and we are thankful for his time and guidance."
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.