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Generated sales within the first week of the Search campaign going live: $689 spend/3,894 sales = 5.65 ROAS. Improved conversion rate from previous 1.14% to 3.45% for all sales channels.
Client for B2C eCommerce selling outdoor camping hammocks. They were struggling with their Search campaigns and wanted an audit and action plan for improvement.
Reviewed data in Google Analytics to update campaign settings based on demographics and devices. Updated Ad Schedule to show ads when most sales occurred. Updated ad copy to promote product benefits, not features. Updated ad extensions, updated keywords and removed campaigns not performing well. Provided UI/UX guidance on improving landing page design and product copy description to improve conversion rate and keyword QS score.
Generated sales within the first week of the Search campaign going live: $689 spend/3,894 sales = 5.65 ROAS. Improved conversion rate from previous 1.14% to 3.45% for all sales channels.
Paid Ads,Marketing Strategy,CRO
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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