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Growing the brand through digital media expansion and optimization, despite a volatile market during COVID.
My role was to rebuild the digital marketing discipline. We moved from an underresourced contractor relationship to performance agreement with agency, allowing for campaign restructures and significant growth YoY. Fully re-architected reporting infrastructure and worked with BI team to implement new reporting suite.
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Paid Ads,Paid Ads,Paid Ads,Other,Web Development,CRO,Paid Ads,Paid Ads,Paid Ads,Web Development,Paid Ads,Marketing Strategy,Branding,Content Marketing,Other,Web Development,Email Marketing,Marketing Strategy,SEO,Social Media Management,Branding,Web Development,Web Development
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
"ClickCease™ will track each and every click on your search network, display and shopping campaigns. Taking into account IP and IP range, unique device, VPN, your unique settings and more."
We help ClickCease with their CRO efforts and struggles on order to improve the flow and provide more detailed info!
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.