Drove business revenue by:



  • 125% YoY at 104% higher Return on Ad Spend (ROAS) for subsidiary.
  • 28% YoY at 39% higher ROAS for parent brand.
1.04
ROAS

The Challenge

Growing the brand through digital media expansion and optimization, despite a volatile market during COVID.

The Process

My role was to rebuild the digital marketing discipline. We moved from an underresourced contractor relationship to performance agreement with agency, allowing for campaign restructures and significant growth YoY. Fully re-architected reporting infrastructure and worked with BI team to implement new reporting suite.

The Solution

Drove business revenue by:



  • 125% YoY at 104% higher Return on Ad Spend (ROAS) for subsidiary.
  • 28% YoY at 39% higher ROAS for parent brand.
Skills Used

Paid Ads,Paid Ads,Paid Ads,Other,Web Development,CRO,Paid Ads,Paid Ads,Paid Ads,Web Development,Paid Ads,Marketing Strategy,Branding,Content Marketing,Other,Web Development,Email Marketing,Marketing Strategy,SEO,Social Media Management,Branding,Web Development,Web Development

Industry

Travel & Leisure

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Film Independent

Raise Giving

They wanted to have a landing page for one of their event and an improvement of their website

4

ROAS

Kwikly Dental Staffing

Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.

Wise Lines

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.