When I first started with Kwikly, they were a start up with very little clients. In the span of about three years, We grew our pool of professionals by over 500 and dental offices by 200. We have now expanded from just one state into three and plan on scaling nationwide in the near future.
Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.
For this client I managed almost all marketing efforts other than direct cold calling. I was in charge of marketing strategy, creating offers, managing all paid media campaigns, website development, landing page development, and tracking + analytics.
When I first started with Kwikly, they were a start up with very little clients. In the span of about three years, We grew our pool of professionals by over 500 and dental offices by 200. We have now expanded from just one state into three and plan on scaling nationwide in the near future.
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BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.