
ROAS went from around 1.5 to 2.5-3.5 on average. Some months saw a ROAS at 5. (Mostly during the holidays, Valentine's Day and Mother's Day)
The client wanted to get a ROAS above 2 with a limited monthly budget.
Different type of campaigns were tested, all focusing on women. Instagram was key for this account and slideshows ads worked really well. The audience was mostly pregnant women and/or women with young kids.
ROAS went from around 1.5 to 2.5-3.5 on average. Some months saw a ROAS at 5. (Mostly during the holidays, Valentine's Day and Mother's Day)
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The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.
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