
ROAS went from around 1.5 to 2.5-3.5 on average. Some months saw a ROAS at 5. (Mostly during the holidays, Valentine's Day and Mother's Day)
The client wanted to get a ROAS above 2 with a limited monthly budget.
Different type of campaigns were tested, all focusing on women. Instagram was key for this account and slideshows ads worked really well. The audience was mostly pregnant women and/or women with young kids.
ROAS went from around 1.5 to 2.5-3.5 on average. Some months saw a ROAS at 5. (Mostly during the holidays, Valentine's Day and Mother's Day)
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.