
ROAS went from around 1.5 to 2.5-3.5 on average. Some months saw a ROAS at 5. (Mostly during the holidays, Valentine's Day and Mother's Day)
The client wanted to get a ROAS above 2 with a limited monthly budget.
Different type of campaigns were tested, all focusing on women. Instagram was key for this account and slideshows ads worked really well. The audience was mostly pregnant women and/or women with young kids.
ROAS went from around 1.5 to 2.5-3.5 on average. Some months saw a ROAS at 5. (Mostly during the holidays, Valentine's Day and Mother's Day)
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Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.

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