The exposure through these resellers was great, and the re-targeting offered a huge conversion at a very affordable price, helping them to become a very lucrative business before exiting it by selling to their mayor competitor.

0.3
ROAS

The Challenge

The main competitor was having incredibly huge budgets and absorbing all the advertising real state.

The Process

I helped them create a strategy in which they sold their products through third parties and retarget the audiences.

The Solution

The exposure through these resellers was great, and the re-targeting offered a huge conversion at a very affordable price, helping them to become a very lucrative business before exiting it by selling to their mayor competitor.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

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Heath Hero is a blockchain based health engagement platform that leverages IoT/connected devices and modern DeFi.


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  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


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