The exposure through these resellers was great, and the re-targeting offered a huge conversion at a very affordable price, helping them to become a very lucrative business before exiting it by selling to their mayor competitor.
The main competitor was having incredibly huge budgets and absorbing all the advertising real state.
I helped them create a strategy in which they sold their products through third parties and retarget the audiences.
The exposure through these resellers was great, and the re-targeting offered a huge conversion at a very affordable price, helping them to become a very lucrative business before exiting it by selling to their mayor competitor.
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Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:
LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.
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