
The exposure through these resellers was great, and the re-targeting offered a huge conversion at a very affordable price, helping them to become a very lucrative business before exiting it by selling to their mayor competitor.
The main competitor was having incredibly huge budgets and absorbing all the advertising real state.
I helped them create a strategy in which they sold their products through third parties and retarget the audiences.
The exposure through these resellers was great, and the re-targeting offered a huge conversion at a very affordable price, helping them to become a very lucrative business before exiting it by selling to their mayor competitor.
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Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
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