
In a single month the client closed 11 deals that led to $528k in revenue after only spending $6.5k on Google.
The process began by building high-intent search campaigns targeting potential customers with campaigns divided for each specific service e.g. kitchen, bath, full-house, etc. We paired this with a dedicated landing page that caters to each of our persona’s pain points. The landing page is designed to only generate the most qualified leads to forward to the sales team.
In a single month the client closed 11 deals that led to $528k in revenue after only spending $6.5k on Google.
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The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.