Results ranging between 30x - 45x ROAS, exceeding revenue objective
Client was aiming for 30x ROAS in regional Canadian market
We relied primarily on Facebook ads, using a combination of Prospecting & Remarketing campaigns to achieve the revenue objective
Results ranging between 30x - 45x ROAS, exceeding revenue objective
Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
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