Results ranging between 30x - 45x ROAS, exceeding revenue objective

40
ROAS

The Challenge

Client was aiming for 30x ROAS in regional Canadian market

The Process

We relied primarily on Facebook ads, using a combination of Prospecting & Remarketing campaigns to achieve the revenue objective

The Solution

Results ranging between 30x - 45x ROAS, exceeding revenue objective

Skills Used

Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

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More Case Study

0.75

ROAS

Gakken

The Challenge


Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.


To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.


The Gakken team sought me out as the right person to take on the challenge.

The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.






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