
Within the first 6 months our ads were converting 20% of clicks to inbound leads which led to increased sales by over 400%.
A leading Mould Remediation company in Ontario came to us after a year of trying and failing to drive inbound leads on Google, the goal was to establish a predictable pipeline of Qualified inbound leads to grow the business.
We redesigned the website to optimize it for conversion adding key testimonials, proof points, and value propositions. We stood up targeted Google Search campaigns with new ad copy focused on the services that generated the greatest revenue and profit.
Within the first 6 months our ads were converting 20% of clicks to inbound leads which led to increased sales by over 400%.
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Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.

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