Extensive CRO on STR landing page, in-depth creative testing and refresh to acquire new customers

0.52
ROAS

The Challenge

Efficiently scaling emergency and survival subscription company

The Process

Digicom is STRs bolt on digital marketing team responsible for planning and executing all growth strategies

The Solution

Extensive CRO on STR landing page, in-depth creative testing and refresh to acquire new customers

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

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Prehired

  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


  • Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?


  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

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