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We were able to get over 300+ new customers within the first month and a half of working together, and generate over $33,547 in revenue (with $7,455 in spend) thats a 4.5 ROAS in the first 45 days!
BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.
Majority of their adspend was used towards retargeting existing customers and website visitors with testimonial based ads. We initially cut back spend on retargeting to test and figure out the Top of Funnel testing.
Here we used our proven strategy for testing creatives and copy and setup multiple tests based on the creative they already had running (the testimonial ads). Once we found the winning audiences, creatives, and copy, we setup our scaling campaign and started to spend roughly $250/day. After we cracked the code on top of funnel, we beefed up their middle and bottom of funnel to have a killer combo of all three.
We were able to get over 300+ new customers within the first month and a half of working together, and generate over $33,547 in revenue (with $7,455 in spend) thats a 4.5 ROAS in the first 45 days!
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
This is a weight loss product that was entering a competitive market. Our unique challenge was being able to demonstrate that the product worked since the science behind it occurs on the inside of the stomach and we had no way of showing this in real-time.
Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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