We were able to prove a more efficient funnel bringing customers in through the sample conversion funnel and then cross selling full wallpaper purchases. We continued to drive this funnel for the brand as they grew.

0.3
CPO

The Challenge

Chasing paper was having a hard time understanding their customer acquisition funnel and scaling on Paid Social. They had a lot of sample swatch sales happening throughout their acquisition funnel and couldn't understand the true value of these customers.

The Process

We built more robust tracking, and custom conversion events through the Facebook ads UI. We then separated the campaigns out by swatch event conversions, and from there we examined the actual conversion funnel for customers coming in off of a sample swatch.

The Solution

We were able to prove a more efficient funnel bringing customers in through the sample conversion funnel and then cross selling full wallpaper purchases. We continued to drive this funnel for the brand as they grew.

Skills Used

Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Global Edge Markets

4.08

ROAS

LCDShop

Running a campaign for only a week, which means no time to test anything

2

CPO

Trailcraft Cycles

Scaling a little-known kids mountain biking company through digital advertising.


Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.