We were able to prove a more efficient funnel bringing customers in through the sample conversion funnel and then cross selling full wallpaper purchases. We continued to drive this funnel for the brand as they grew.

0.3
CPO

The Challenge

Chasing paper was having a hard time understanding their customer acquisition funnel and scaling on Paid Social. They had a lot of sample swatch sales happening throughout their acquisition funnel and couldn't understand the true value of these customers.

The Process

We built more robust tracking, and custom conversion events through the Facebook ads UI. We then separated the campaigns out by swatch event conversions, and from there we examined the actual conversion funnel for customers coming in off of a sample swatch.

The Solution

We were able to prove a more efficient funnel bringing customers in through the sample conversion funnel and then cross selling full wallpaper purchases. We continued to drive this funnel for the brand as they grew.

Skills Used

Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.75

CPL

Smarter Options

I was brought in to advice Smarter Options on website structure and set-up all Google Ads

1

CPO

New Glarus Bakery

Setup initial digital ads for this client

Raise Giving

They wanted to have a landing page for one of their event and an improvement of their website

7

ROAS

Lucid Dream Leaf

Lucid Dream Leaf is a dietary supplement company whose flagship product is a lucid dreaming supplement that activates the neurotransmitters involved in conscious, controlled dreaming. I was hired to help turn around their unprofitable digital advertising campaigns.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.