
We were able to prove a more efficient funnel bringing customers in through the sample conversion funnel and then cross selling full wallpaper purchases. We continued to drive this funnel for the brand as they grew.
Chasing paper was having a hard time understanding their customer acquisition funnel and scaling on Paid Social. They had a lot of sample swatch sales happening throughout their acquisition funnel and couldn't understand the true value of these customers.
We built more robust tracking, and custom conversion events through the Facebook ads UI. We then separated the campaigns out by swatch event conversions, and from there we examined the actual conversion funnel for customers coming in off of a sample swatch.
We were able to prove a more efficient funnel bringing customers in through the sample conversion funnel and then cross selling full wallpaper purchases. We continued to drive this funnel for the brand as they grew.
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As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.