Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.
Created new brand strategy and rebuilt D2C channel with new team, agencies and strategy.
New strategy and tactics led to over 70% growth.
CMO,Branding,Email Marketing,Marketing Strategy
Beauty
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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.