New strategy and tactics led to over 70% growth.

The Challenge

Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.

The Process

Created new brand strategy and rebuilt D2C channel with new team, agencies and strategy.

The Solution

New strategy and tactics led to over 70% growth.

Skills Used

CMO,Branding,Email Marketing,Marketing Strategy

Industry

Beauty

Results by the numbers

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More Case Study

5.2

ROAS

Bullion Box Subscriptions

  • Mass Declines due to corona
  • Low Average Order Value
  • Conversion Rate was in the dumpster


Thai Long

They wanted to retain more customers and acquire new ones through social media

34.4K

new email subscribers

Olivela

Please read the Process overview first.


Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

Tree to Tub

This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.

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