Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.
Created new brand strategy and rebuilt D2C channel with new team, agencies and strategy.
New strategy and tactics led to over 70% growth.
CMO,Branding,Email Marketing,Marketing Strategy
Beauty
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.