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Magical moments captured between friends enjoying African Secrets to be used across social media and web platforms. Images show engagement with the product with the natural beauty of a South African landscape in the background. Simple styling and natural hair and makeup to hero the product.
African Secrets, a liquor that tastes like the African spirit. With this campaign, we created a range of images to highlight the African Secret Liqueur and let the viewer taste the soul of the brand through the images.
Magical moments captured between friends enjoying African Secrets to be used across social media and web platforms. Images show engagement with the product with the natural beauty of a South African landscape in the background. Simple styling and natural hair and makeup to hero the product.
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In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
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