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The product received a tremendous amount of good feedback and the client was sold out after about a month! They had expected to be sold out in about 6 but the FB campaign (targeting 60+) was a great success! When we started to advertise again on FB and Google (3 months later), the ROAS was still really high. (4+)
When I started with the client, they were brand new in a very competitive market.
We started with pre orders as a way to also build the brand's reputation. The pre orders were all via Facebook ads and the campaigns worked really well with a ROAS above 5. Once we were able to gather reviews, we also started to advertise on Google where ROAS was also very strong around 4x+
The product received a tremendous amount of good feedback and the client was sold out after about a month! They had expected to be sold out in about 6 but the FB campaign (targeting 60+) was a great success! When we started to advertise again on FB and Google (3 months later), the ROAS was still really high. (4+)
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HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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