The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.

Their ROAS was stuck at around 50% (0.5 : 1).

Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.

We started collaborating in 2017 when the client started looking for ways to engage and connect with a vast direct-to-consumer audience of individuals suffering from developmental and learning disorders or psychological traumas and their family members.

Because of the climate of the industry, many potential leads were wary of medical claims and were looking for evidence of efficacy.

Developed email automations which account for upwards of 50% of total monthly revenue

Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range

Aligned site architecture and content to earn high value keywords for strong organic growth