
As a result of our SEO implementations, as well as the full marketing strategy with paid social ads + a Google Shopping campaign that ran for roughly 6 weeks, we noticed a +60% increase in page views to the site within the first 4 weeks, and a +75% increase in new visitors via organic search to the website, consistent increase in market share over a 6-month period and a +600% increase in ROAS.
Bamboobies is brand all about motherhood. They target expecting moms and new moms with various products for mom & baby, including pre and postpartum accessories, clothing, breastfeeding products, etc. We started working with Bamboobies primarily on marketing strategy, SEO and paid media advertising (Google Shopping) initiatives with an overall objective to increase brand awareness and online digital sales in the marketplace.
Since our primary goal was to increase organic search results/traffic to their website, as well as brand awareness and online sales, we really focused on creating a solid SEO audit and marketing strategy, as well as some media dollars behind a Google Shopping campaign. We completed search engine optimizations in the following key areas: updates to metadata descriptions, re-targeting of original keywords and a few additions of branded keywords to track, updates to broken links and landing page re-organizations for increased site speed, and updates to website mapping to increase time spent on website.
As a result of our SEO implementations, as well as the full marketing strategy with paid social ads + a Google Shopping campaign that ran for roughly 6 weeks, we noticed a +60% increase in page views to the site within the first 4 weeks, and a +75% increase in new visitors via organic search to the website, consistent increase in market share over a 6-month period and a +600% increase in ROAS.
SEO,Google Shopping,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Email Marketing
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I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.