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As a result of our SEO implementations, as well as the full marketing strategy with paid social ads + a Google Shopping campaign that ran for roughly 6 weeks, we noticed a +60% increase in page views to the site within the first 4 weeks, and a +75% increase in new visitors via organic search to the website, consistent increase in market share over a 6-month period and a +600% increase in ROAS.
Bamboobies is brand all about motherhood. They target expecting moms and new moms with various products for mom & baby, including pre and postpartum accessories, clothing, breastfeeding products, etc. We started working with Bamboobies primarily on marketing strategy, SEO and paid media advertising (Google Shopping) initiatives with an overall objective to increase brand awareness and online digital sales in the marketplace.
Since our primary goal was to increase organic search results/traffic to their website, as well as brand awareness and online sales, we really focused on creating a solid SEO audit and marketing strategy, as well as some media dollars behind a Google Shopping campaign. We completed search engine optimizations in the following key areas: updates to metadata descriptions, re-targeting of original keywords and a few additions of branded keywords to track, updates to broken links and landing page re-organizations for increased site speed, and updates to website mapping to increase time spent on website.
As a result of our SEO implementations, as well as the full marketing strategy with paid social ads + a Google Shopping campaign that ran for roughly 6 weeks, we noticed a +60% increase in page views to the site within the first 4 weeks, and a +75% increase in new visitors via organic search to the website, consistent increase in market share over a 6-month period and a +600% increase in ROAS.
SEO,Google Shopping,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Email Marketing
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In 2017, Unity’s affiliate program was live but rudderless and underperforming. When we were brought on board in late that year, Unity wanted to see immediate wins or the program was to be shuttered in its entirety.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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