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I was able to improve ROAS by 76% in the first two months of running the account.
The challenge with this client was to achieve a 30% + improvement on the ROAS compared to the previous 6-12 months. With limited content and no budget for new creatives.
I took learnings from the previous 12 months of data to see what has worked best in the past. Both ads and account structure.
I provided strategic creative suggestions, wrote ad copy variations to test, created content myself through my own photography with a professional grade camera that I own.
I've been testing and optimizing the campaign and ads. Spending the majority of the budget on winners and a portion to continually test.
I also run a very small (5% of the total budget) on a paid post engagement campaign. With the goal to warm up our audiences for remarketing and boost the social proof on the social accounts.
I was able to improve ROAS by 76% in the first two months of running the account.
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Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.
As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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