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We were able to take their overall ROAS from 0.5 to 3.2 in just 2 months.
They weren't getting the ROAS they were looking for, not able to generate a sale.
We improved their social media strategy, created new ads & copywriting and were able to generate a ROAS.
We were able to take their overall ROAS from 0.5 to 3.2 in just 2 months.
Paid Ads,Paid Ads,Social Media Management,Branding,Copywriting,Content Marketing
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In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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