Dakine was running paid search campaigns that were targeting all of the United States and were not breaking up states. I let them know this was a concern because different audiences in different regions are going to be interested in the same products, it depends on the weather.

They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

Idan Foods has never ran any social advertising, so they had no idea how much it will cost per lead or if it will be worth their marketing dollars.

This is such a unique brand with a powerful message of keeping kids safe through technology! they're really wanting to scale & open new marketing channels to get in front of amazing moms who value safety!