At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.

It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

Challenge was to introduce our 3 portfolio brands in new international markets and scale up in existing markets.

Canada's Fastest-Growing Company in 2016 as Canada Drives ranked #1 in Canadian Business magazines Profit 500 list and was the winner of EY's Entrepreneur of the Year Pacific division’s Fintech category.

Renown was having great success with direct mailers since the 90's, but hadn't developed their online presence and paid media strategy. We had no data going in on which products to focus on, which channels to choose, or how to position ourselves in the market.