We decreased the overall cost per lead and scheduled tour by 67%. We increased conversions on the community websites by over 600%. Our total cost per singles lease fell over 90%.
Take over marketing efforts for 6-7 luxury high rise apartment communities. Improve digital marketing channel strategy. Drive more high-qualified leads to the leasing team. Track data to prove channel and strategy efficacy.
It all starts with data. We have to connect all the digital platforms together with analytics, tag manager, reporting tools. We worked with the leadership team to establish strong KPIs and goals, and activated.
mad we moved into rebuilding and relaunching ads, we reviewed all historical data and conducted comp analysis to determine what works, what doesn’t work, and what opportunities are available in their market.
we rebuilt and relaunched Google Ads, Bing Ads, Social Ads, DSP, and conducted SEO audits and implementations.
We decreased the overall cost per lead and scheduled tour by 67%. We increased conversions on the community websites by over 600%. Our total cost per singles lease fell over 90%.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,SEO,Other,Paid Ads,Marketing Strategy
Real Estate
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On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
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