Scales the account over 32% from Q4 2019 to Q1 2020 with a 12% drop in CPA, without paying an influencer a single dollar (aside from free product).


The average CPA while I managed the account was 38% better than what it was previously.

0.38
CPO

The Challenge

Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.


Challenges:



  • Current creative wasn’t scaling efficiently
  • Low engagement on ads
  • Remarketing was not converting even with discounts


Strategy:



  • I pitched the client on influencer whitelisted ads, which were an immediate success for us from both an engagement and conversion rate perspective.
  • Used our amazing influencer content to create high converting mash-up ads that created an emotional connection to the product

The Process

- Was responsible for all aspects related to strategizing, implementing, and optimizing the delivery of advertising campaigns on Facebook, Instagram, Snapchat, and Tapjoy

- Worked closely with the creative team to produce and create full-funnel, data-driven iterations of ads that would scale

- Outlined out-of-channel opportunities to support advertising efforts including conversion rate optimization recommendations and social media best practices

- Consistently communicated weekly/monthly/quarterly results, post promotion analysis, and sales trends

The Solution

Scales the account over 32% from Q4 2019 to Q1 2020 with a 12% drop in CPA, without paying an influencer a single dollar (aside from free product).


The average CPA while I managed the account was 38% better than what it was previously.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Web Development,Branding,Marketing Strategy,Marketing Strategy,CRO,Copywriting

Industry

Gaming

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Crossnet

Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.

Breakr

Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .

0.83

CPL

Rentlife

Work with luxury real estate leasing teams in Chicago to drive leads and schedule tours online. Use any digital channel available to drive proven results and maintain strong KPIs.

0.84

CPO

Great Wrap

Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.