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Scales the account over 32% from Q4 2019 to Q1 2020 with a 12% drop in CPA, without paying an influencer a single dollar (aside from free product).
The average CPA while I managed the account was 38% better than what it was previously.
Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:
- Was responsible for all aspects related to strategizing, implementing, and optimizing the delivery of advertising campaigns on Facebook, Instagram, Snapchat, and Tapjoy
- Worked closely with the creative team to produce and create full-funnel, data-driven iterations of ads that would scale
- Outlined out-of-channel opportunities to support advertising efforts including conversion rate optimization recommendations and social media best practices
- Consistently communicated weekly/monthly/quarterly results, post promotion analysis, and sales trends
Scales the account over 32% from Q4 2019 to Q1 2020 with a 12% drop in CPA, without paying an influencer a single dollar (aside from free product).
The average CPA while I managed the account was 38% better than what it was previously.
Paid Ads,Paid Ads,Paid Ads,Web Development,Branding,Marketing Strategy,Marketing Strategy,CRO,Copywriting
Gaming
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The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+
Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.
Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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