Scales the account over 32% from Q4 2019 to Q1 2020 with a 12% drop in CPA, without paying an influencer a single dollar (aside from free product).


The average CPA while I managed the account was 38% better than what it was previously.

0.38
CPO

The Challenge

Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.


Challenges:



  • Current creative wasn’t scaling efficiently
  • Low engagement on ads
  • Remarketing was not converting even with discounts


Strategy:



  • I pitched the client on influencer whitelisted ads, which were an immediate success for us from both an engagement and conversion rate perspective.
  • Used our amazing influencer content to create high converting mash-up ads that created an emotional connection to the product

The Process

- Was responsible for all aspects related to strategizing, implementing, and optimizing the delivery of advertising campaigns on Facebook, Instagram, Snapchat, and Tapjoy

- Worked closely with the creative team to produce and create full-funnel, data-driven iterations of ads that would scale

- Outlined out-of-channel opportunities to support advertising efforts including conversion rate optimization recommendations and social media best practices

- Consistently communicated weekly/monthly/quarterly results, post promotion analysis, and sales trends

The Solution

Scales the account over 32% from Q4 2019 to Q1 2020 with a 12% drop in CPA, without paying an influencer a single dollar (aside from free product).


The average CPA while I managed the account was 38% better than what it was previously.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Web Development,Branding,Marketing Strategy,Marketing Strategy,CRO,Copywriting

Industry

Gaming

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.65

CPR

HYBR

Another startup we worked with - they had a freelancer who was running ads and not getting the best results.


We had to come in and make sense of the data they already had and then get them the results they needed.

0.15

ROAS

SOS Faim

SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.

As a NGO they try to collect fund and communicate about their work.

That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.

Eva Metal Art

Small list, no email marketing at all

0.35

CPL

Atmosphere TV

Atmosphere TV is the world's largest streaming TV provider created exclusively for in-retail business television. They had just gone through a new round of funding, and I helped them deploy a paid acquisition strategy and develop a foundation for reporting and analytics.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.