The only analytics and KPIs I had access to were the ones available located in Klaviyo. Me efforts in email marketing easily contributed to over 20% of total online revenue alone, while using multiple different sales channels.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
They had no email marketing strategy or automations whatsoever and were using MailChimp with Shopify. I quickly switched them over to Klaviyo as an email provider and implemented the 7 standard e-commerce email automations as well as came up with a regular campaign strategy.
I also suggested and implemented a monthly renewal system so that customers would be charged and shipped new product automatically every month.
Over time, we discovered a new strategy and better positioned their entire brand as "just a supplement company," to an online personal coaching service that also just so happens to sell supplements.
The only analytics and KPIs I had access to were the ones available located in Klaviyo. Me efforts in email marketing easily contributed to over 20% of total online revenue alone, while using multiple different sales channels.
Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Branding,Content Marketing,Copywriting,CRO,Email Marketing,Social Media Management,Web Development,Web Development,Web Development,SEO
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.