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We were able to generate leads that started out at $300-$500 CPLs and then through new content and optimizations, we were able to bring those CPLs down to $40 to $60 per lead.
The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
In the beginning, we were faced with many challenges that seemed like an uphill battle. Luckily, through teamwork and client involvement, we were able to create programs unique to iSaleCRM and turn them into leads consistently for their company.
We were able to generate leads that started out at $300-$500 CPLs and then through new content and optimizations, we were able to bring those CPLs down to $40 to $60 per lead.
Paid Ads,Paid Ads,Paid Ads,Branding,Content Marketing,CRO,Marketing Strategy,Web Development
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
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