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We were able to generate leads that started out at $300-$500 CPLs and then through new content and optimizations, we were able to bring those CPLs down to $40 to $60 per lead.
The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
In the beginning, we were faced with many challenges that seemed like an uphill battle. Luckily, through teamwork and client involvement, we were able to create programs unique to iSaleCRM and turn them into leads consistently for their company.
We were able to generate leads that started out at $300-$500 CPLs and then through new content and optimizations, we were able to bring those CPLs down to $40 to $60 per lead.
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
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