
A highly-satisfied client with copy to match their brand and compel their ideal customers to join the BotCake revolution!
BotCake is a fantastic company that provides digital avatars for business websites. BotCake was in need of Landing Page copy that would highlight their personality-packed brand-voice while staying professional and compelling.
Step 1: Get to know everything about BotCake & it's audience
Step 2: Draft Copy
Step 3: Refine Copy & finalize formatting
Step 4: Submit to Client
A highly-satisfied client with copy to match their brand and compel their ideal customers to join the BotCake revolution!
Copywriting,Marketing Strategy
Technology
Put your e-mail in and we'll arrange a consultation call for you
Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.