Mason Developments needed help launching their new development Olde Cork Farm. This property development company needed a whole, new brand image. Previously marketing highrise apartments, this new development was focused on country living and modern farm-style homes.

Instead of marketing simply the houses I created a marketing strategy to immerse their audience into the entire lifestyle. They aren't buying a house, they're buying an exclusive lifestyle for their family. Wake up in the morning with the heartwarming sounds of birds chirping, feeling the cool morning breeze. Sunrise through to sunset in the mountains. Driving through beautiful wine farms. Wild horses and parks where dogs play. Showing the essence of what it means to be so fortunate to live in Constantia. A level of luxury, splendour, and warm sophistication. Memories and nostalgia are the main themes of the story, connecting the viewers with the brand and leaving them feeling emotionally moved.

I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.

The main challenge was the limited target audience (by client request). - very small potential reach

At the same time, we had to crack the method by how could we give the experience online to feel like you are visiting the physical store which you must have for religious vertical!

I was tasked with designing and writing and editing new pages for their website, brochure, exhibition booths, and other marketing materials. The challenge was to start writing more details about the technology behind their medical device as they were now allowed to release the patent details.