Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
When we started working with the team, they were managing 20 accounts. Over the last three years, we have helped them grow this client base to over 50 paid media clients.
We have achieved this by listening to the client and using data to increase sales volume and the type and quality of each conversion they were delivering for their clients.
As our relationship developed, we were able to evolve a proprietary lead generation solution by connecting software solutions to create a seamless experience for the end client. This included a feedback loop to ensure that data was continually optimized towards the best and highest revenue-generating keywords and ad copy.
In addition to the great KPIs we have delivered, we have also delivered a number of other benefits, including:
• Reduced administrative time by embedding automation using Zapier
• Standardized conversion tracking across all accounts for accuracy
• Landing Page suggestions to optimize conversion rates
• Implementation of a state-of-the-art budget management system
• Creation of standardized templates to ensure immediate performance gains with multiple predefined strategies based on initial performance.
Client Quote:
“EMA has been a key asset in expanding my company. They work just like an internal team would. I rely on them heavily for handling all aspects of paid ads delivery from onboard of clients and set up of accounts, maintenance, problem solving and building systems to optimize account and workflow. They are responsive, dependable and wicked smart!
EMA has been a key asset in expanding my company’s paid ads services. I rely on them for all aspects of paid ads delivery from the onboarding of clients and account set up, to account and client routine servicing and handling of sensitive and timely issues. They work like an internal department and are dependable for getting their product and client retention. On one side of the spectrum is the “churn and burn” outsourced paid ads services, and on the other is EMA – completely custom, optimized, effective and responsive to your and your clients’ needs.
EMA has been a key element in doubling my company’s paid ads services. They cover all aspects of paid ads services from the client side to the backend and even work to develop optimized systems to improve not only the paid ads products but the workflow as well. I find them responsive, dependable and efficient in addressing any situation that comes up – handling down months, onboarding clients, client reporting, emergency handlings and COVID. They have been solid throughout.”
Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.
As the paid media manager for Xpress, my role was to ensure the clients were getting new patient leads for their marketing budget within a reasonable cost that was profitable for them. I did this through the paid marketing channels of Google Ads and Facebook Ads. My responsibilities are as follows:
• Discovery: Identifying objectives, differentiation, and competitors.
• Account Review: Performing an audit in order to assess the current state and needs of the account
• System Integration: Uploading, syncing, and merging with platforms and tools
• Competitive Analysis: Auditing your competitors' PPC activity (keywords & ad copy).
• Advanced Software: Utilizing $25K worth of digital marketing tools and software analysis programs to provide 24/7 optimization and cutting-edge strategic initiatives.
• Keyword research: Identifying optimal keyword targeting.
• Additional Targeting: Identifying additional optimal targeting parameters e.g. geographic, demographic, close-up cities, etc.
• Ad Extensions: Ensuring as much online real estate as possible by including site links, call extensions, local maps, structured snippets, and call-outs.
• Ad Copy w/ Variants: Creating an environment for proper A/B testing to identify engaging and effective copy for the business.
• Remarketing Campaign: As needed basis
• Conversion Tracking: Establishing a high level of visibility of lead attribution in order to measure and increase ROI effectively.
• Negative Keywords: Mitigating low-quality searches to increase CTR (click-through rate) and decrease average CPC (cost per click) along with identifying irrelevant keywords and blocking them to ensure that your ads only show for relevant searches.
• Advanced Scripts: Implementing programmatic fail-safes against 404 issues and performance anomalies.
• Custom Automation: Configuration of machine learning optimization parameters.
• Reporting: Creating and scheduling customized monthly conversion reports.
• Ad Split Testing: Creating/testing multiple ads against each other to ensure we’re always using the best converting ad copy.
When we started working with the team, they were managing 20 accounts. Over the last three years, we have helped them grow this client base to over 50 paid media clients.
We have achieved this by listening to the client and using data to increase sales volume and the type and quality of each conversion they were delivering for their clients.
As our relationship developed, we were able to evolve a proprietary lead generation solution by connecting software solutions to create a seamless experience for the end client. This included a feedback loop to ensure that data was continually optimized towards the best and highest revenue-generating keywords and ad copy.
In addition to the great KPIs we have delivered, we have also delivered a number of other benefits, including:
• Reduced administrative time by embedding automation using Zapier
• Standardized conversion tracking across all accounts for accuracy
• Landing Page suggestions to optimize conversion rates
• Implementation of a state-of-the-art budget management system
• Creation of standardized templates to ensure immediate performance gains with multiple predefined strategies based on initial performance.
Client Quote:
“EMA has been a key asset in expanding my company. They work just like an internal team would. I rely on them heavily for handling all aspects of paid ads delivery from onboard of clients and set up of accounts, maintenance, problem solving and building systems to optimize account and workflow. They are responsive, dependable and wicked smart!
EMA has been a key asset in expanding my company’s paid ads services. I rely on them for all aspects of paid ads delivery from the onboarding of clients and account set up, to account and client routine servicing and handling of sensitive and timely issues. They work like an internal department and are dependable for getting their product and client retention. On one side of the spectrum is the “churn and burn” outsourced paid ads services, and on the other is EMA – completely custom, optimized, effective and responsive to your and your clients’ needs.
EMA has been a key element in doubling my company’s paid ads services. They cover all aspects of paid ads services from the client side to the backend and even work to develop optimized systems to improve not only the paid ads products but the workflow as well. I find them responsive, dependable and efficient in addressing any situation that comes up – handling down months, onboarding clients, client reporting, emergency handlings and COVID. They have been solid throughout.”
Paid Ads,Paid Ads,Copywriting
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
