Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
When we started working with the team, they were managing 20 accounts. Over the last three years, we have helped them grow this client base to over 50 paid media clients.
We have achieved this by listening to the client and using data to increase sales volume and the type and quality of each conversion they were delivering for their clients.
As our relationship developed, we were able to evolve a proprietary lead generation solution by connecting software solutions to create a seamless experience for the end client. This included a feedback loop to ensure that data was continually optimized towards the best and highest revenue-generating keywords and ad copy.
In addition to the great KPIs we have delivered, we have also delivered a number of other benefits, including:
• Reduced administrative time by embedding automation using Zapier
• Standardized conversion tracking across all accounts for accuracy
• Landing Page suggestions to optimize conversion rates
• Implementation of a state-of-the-art budget management system
• Creation of standardized templates to ensure immediate performance gains with multiple predefined strategies based on initial performance.
Client Quote:
“EMA has been a key asset in expanding my company. They work just like an internal team would. I rely on them heavily for handling all aspects of paid ads delivery from onboard of clients and set up of accounts, maintenance, problem solving and building systems to optimize account and workflow. They are responsive, dependable and wicked smart!
EMA has been a key asset in expanding my company’s paid ads services. I rely on them for all aspects of paid ads delivery from the onboarding of clients and account set up, to account and client routine servicing and handling of sensitive and timely issues. They work like an internal department and are dependable for getting their product and client retention. On one side of the spectrum is the “churn and burn” outsourced paid ads services, and on the other is EMA – completely custom, optimized, effective and responsive to your and your clients’ needs.
EMA has been a key element in doubling my company’s paid ads services. They cover all aspects of paid ads services from the client side to the backend and even work to develop optimized systems to improve not only the paid ads products but the workflow as well. I find them responsive, dependable and efficient in addressing any situation that comes up – handling down months, onboarding clients, client reporting, emergency handlings and COVID. They have been solid throughout.”
Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.
As the paid media manager for Xpress, my role was to ensure the clients were getting new patient leads for their marketing budget within a reasonable cost that was profitable for them. I did this through the paid marketing channels of Google Ads and Facebook Ads. My responsibilities are as follows:
• Discovery: Identifying objectives, differentiation, and competitors.
• Account Review: Performing an audit in order to assess the current state and needs of the account
• System Integration: Uploading, syncing, and merging with platforms and tools
• Competitive Analysis: Auditing your competitors' PPC activity (keywords & ad copy).
• Advanced Software: Utilizing $25K worth of digital marketing tools and software analysis programs to provide 24/7 optimization and cutting-edge strategic initiatives.
• Keyword research: Identifying optimal keyword targeting.
• Additional Targeting: Identifying additional optimal targeting parameters e.g. geographic, demographic, close-up cities, etc.
• Ad Extensions: Ensuring as much online real estate as possible by including site links, call extensions, local maps, structured snippets, and call-outs.
• Ad Copy w/ Variants: Creating an environment for proper A/B testing to identify engaging and effective copy for the business.
• Remarketing Campaign: As needed basis
• Conversion Tracking: Establishing a high level of visibility of lead attribution in order to measure and increase ROI effectively.
• Negative Keywords: Mitigating low-quality searches to increase CTR (click-through rate) and decrease average CPC (cost per click) along with identifying irrelevant keywords and blocking them to ensure that your ads only show for relevant searches.
• Advanced Scripts: Implementing programmatic fail-safes against 404 issues and performance anomalies.
• Custom Automation: Configuration of machine learning optimization parameters.
• Reporting: Creating and scheduling customized monthly conversion reports.
• Ad Split Testing: Creating/testing multiple ads against each other to ensure we’re always using the best converting ad copy.
When we started working with the team, they were managing 20 accounts. Over the last three years, we have helped them grow this client base to over 50 paid media clients.
We have achieved this by listening to the client and using data to increase sales volume and the type and quality of each conversion they were delivering for their clients.
As our relationship developed, we were able to evolve a proprietary lead generation solution by connecting software solutions to create a seamless experience for the end client. This included a feedback loop to ensure that data was continually optimized towards the best and highest revenue-generating keywords and ad copy.
In addition to the great KPIs we have delivered, we have also delivered a number of other benefits, including:
• Reduced administrative time by embedding automation using Zapier
• Standardized conversion tracking across all accounts for accuracy
• Landing Page suggestions to optimize conversion rates
• Implementation of a state-of-the-art budget management system
• Creation of standardized templates to ensure immediate performance gains with multiple predefined strategies based on initial performance.
Client Quote:
“EMA has been a key asset in expanding my company. They work just like an internal team would. I rely on them heavily for handling all aspects of paid ads delivery from onboard of clients and set up of accounts, maintenance, problem solving and building systems to optimize account and workflow. They are responsive, dependable and wicked smart!
EMA has been a key asset in expanding my company’s paid ads services. I rely on them for all aspects of paid ads delivery from the onboarding of clients and account set up, to account and client routine servicing and handling of sensitive and timely issues. They work like an internal department and are dependable for getting their product and client retention. On one side of the spectrum is the “churn and burn” outsourced paid ads services, and on the other is EMA – completely custom, optimized, effective and responsive to your and your clients’ needs.
EMA has been a key element in doubling my company’s paid ads services. They cover all aspects of paid ads services from the client side to the backend and even work to develop optimized systems to improve not only the paid ads products but the workflow as well. I find them responsive, dependable and efficient in addressing any situation that comes up – handling down months, onboarding clients, client reporting, emergency handlings and COVID. They have been solid throughout.”
Paid Ads,Paid Ads,Copywriting
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
The client contacted us with a problem that he does not see results from paying to the digital agency their monthly fee. It seems that something is working, but how much it helps to increase sales they did not know ...
In fact, this is a very typical situation.
The client needed a comprehensive promotion in Google ads, Facebook, as well as SEO. Our main task was to increase online sales.
For a better understanding of their online sales funnel first of all we worked hard to integrate all systems with the Google Data Studio service and we build a KPI dashboard.
In order we and the client can see what they pay money for and that every shekel spent, positively affects sales Due to which the client clearly sees how much money was spent on digital advertising, as well as the amount of profit,% and traffic breakdown by various sources.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
