
Overall helped to increase sales 41% since March and increase the conversion rate by over 10%.
Beauty brand looking to get into Google Ads and have never run digital ads before. I set up both search and shopping from scratch and launched both campaigns.
Set up Google Merchant Center and get the product feed approved. Get conversion tracking set up. Create both the smart shopping and search campaigns from scratch and launch on manual bidding before switching to automated bidding and then focusing on target ROAS. Now we have switched over to performance max from smart shopping and have been able to scale the budget with an excellent ad strength score performance max ad.
Overall helped to increase sales 41% since March and increase the conversion rate by over 10%.
Paid Ads,Google Shopping
Beauty
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Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.

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