
Overall helped to increase sales 41% since March and increase the conversion rate by over 10%.
Beauty brand looking to get into Google Ads and have never run digital ads before. I set up both search and shopping from scratch and launched both campaigns.
Set up Google Merchant Center and get the product feed approved. Get conversion tracking set up. Create both the smart shopping and search campaigns from scratch and launch on manual bidding before switching to automated bidding and then focusing on target ROAS. Now we have switched over to performance max from smart shopping and have been able to scale the budget with an excellent ad strength score performance max ad.
Overall helped to increase sales 41% since March and increase the conversion rate by over 10%.
Paid Ads,Google Shopping
Beauty
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The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.

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