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In month 1 we were able to improve CPMs by 27% and CPCs by 37%, ultimately resulting in a more efficient CPA despite a drop in website CVR associated with seasonality. Presently (month 8) , we've brought CPMs down an additional 29% and CPA down 37%.
Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
Launched new ad account so that we can start fresh and began audience testing, creative format & messaging testing, and implemented a content strategy
In month 1 we were able to improve CPMs by 27% and CPCs by 37%, ultimately resulting in a more efficient CPA despite a drop in website CVR associated with seasonality. Presently (month 8) , we've brought CPMs down an additional 29% and CPA down 37%.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Content Marketing
Beauty
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Sales were decreasing over the last 5 years due to client not having much of a digital presence.
Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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