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In month 1 we were able to improve CPMs by 27% and CPCs by 37%, ultimately resulting in a more efficient CPA despite a drop in website CVR associated with seasonality. Presently (month 8) , we've brought CPMs down an additional 29% and CPA down 37%.
Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
Launched new ad account so that we can start fresh and began audience testing, creative format & messaging testing, and implemented a content strategy
In month 1 we were able to improve CPMs by 27% and CPCs by 37%, ultimately resulting in a more efficient CPA despite a drop in website CVR associated with seasonality. Presently (month 8) , we've brought CPMs down an additional 29% and CPA down 37%.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Content Marketing
Beauty
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Swiss Chalet was regularly sending emails to their audience but wanted to customize their customers’ experiences by creating unique messaging throughout the customer journey.
In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
Challenged to generate a continuous, cost-effective supply of leads for Virgin StartUp, who work to connect founders with investment opportunities.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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