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In month 1 we were able to improve CPMs by 27% and CPCs by 37%, ultimately resulting in a more efficient CPA despite a drop in website CVR associated with seasonality. Presently (month 8) , we've brought CPMs down an additional 29% and CPA down 37%.
Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
Launched new ad account so that we can start fresh and began audience testing, creative format & messaging testing, and implemented a content strategy
In month 1 we were able to improve CPMs by 27% and CPCs by 37%, ultimately resulting in a more efficient CPA despite a drop in website CVR associated with seasonality. Presently (month 8) , we've brought CPMs down an additional 29% and CPA down 37%.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Content Marketing
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Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.
The client launched his brand on Amazon, and it became a best seller with over 1,000+ reviews. He was running Amazon PPC Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.
Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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