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Improved cost-per-lead by 75% yoy
Diversified media plan to ensure year round performance, minimizing off-season lull that typically occurred November - January
Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.
I was brought on as a campaign strategist to improve Google performance. Since then we've expanded the program across media outlets, implemented extensive creative testing and audience segmentation and improved lead quality and volume.
Improved cost-per-lead by 75% yoy
Diversified media plan to ensure year round performance, minimizing off-season lull that typically occurred November - January
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Revamping their entire online brand identity and reaching an entirely new audience on social media.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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