
We were able to make them profitable for the first time on ads within 2 months!
They were looking to improve their results on Facebook, Google ads & email marketing
We had 2 in-person meetings to evaluate their strategy and where they were coming from. We then suggested a complete gameplan & strategy to implement.
We were able to make them profitable for the first time on ads within 2 months!
Email Marketing,Paid Ads,Paid Ads,Paid Ads,Google Shopping
Sports, Outdoors & Fitness
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UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.

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