• Delivered more than 10 million impressions to new users for brand awareness campaign to targeted audience which formed a base for their re-marketing strategy.
  • For retargeting campaigns, we reduced their CPO by 10% for the users who checked out but did not purchase
0.1
CPO

The Challenge

  • To re-define marketing strategy for France and CEE markets
  • Run brand awareness campaigns on programmatic channels
  • Increase the reach to relevant audience and to use this data for future targeting campaigns
  • Re-target users that performed some action on website and get more purchases.

The Process

  • Used language based ads in each region and advertised on websites that pet owners are prone to visit and increased their new user base.
  • Re-targeted the email addresses client provided us using various CTA's for each funnel
  1. First audience was who registered on the website but did not fill out the order form.
  2. Second audience was those who willed in the order (checkout) form but did not purchase
  • We used different creatives for each audience group and optimized the campaigns based on cohort reporting of creative vs audience segment vs relevant website in each region

The Solution

  • Delivered more than 10 million impressions to new users for brand awareness campaign to targeted audience which formed a base for their re-marketing strategy.
  • For retargeting campaigns, we reduced their CPO by 10% for the users who checked out but did not purchase
Skills Used

Web Development,Marketing Strategy,Paid Ads

Industry

Pets

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

6

ROAS

Dessert Holdings

Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.

Versed Skincare

Versed was in the process of new product development launched with limited stock to gauge market fit.



pdp test

driving directly to product


AA Medical Store

AA Medical Store enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

Moroccan Magic

Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.