• Delivered more than 10 million impressions to new users for brand awareness campaign to targeted audience which formed a base for their re-marketing strategy.
  • For retargeting campaigns, we reduced their CPO by 10% for the users who checked out but did not purchase
0.1
CPO

The Challenge

  • To re-define marketing strategy for France and CEE markets
  • Run brand awareness campaigns on programmatic channels
  • Increase the reach to relevant audience and to use this data for future targeting campaigns
  • Re-target users that performed some action on website and get more purchases.

The Process

  • Used language based ads in each region and advertised on websites that pet owners are prone to visit and increased their new user base.
  • Re-targeted the email addresses client provided us using various CTA's for each funnel
  1. First audience was who registered on the website but did not fill out the order form.
  2. Second audience was those who willed in the order (checkout) form but did not purchase
  • We used different creatives for each audience group and optimized the campaigns based on cohort reporting of creative vs audience segment vs relevant website in each region

The Solution

  • Delivered more than 10 million impressions to new users for brand awareness campaign to targeted audience which formed a base for their re-marketing strategy.
  • For retargeting campaigns, we reduced their CPO by 10% for the users who checked out but did not purchase
Skills Used

Web Development,Marketing Strategy,Paid Ads

Industry

Pets

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.7

CPR

LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

Restream

Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:



  1. Streamline and automate the entire process to increase efficiency and accommodate a high volume of influencers without missing bespoke opportunities
  2. As the company wanted to keep everything in-house, I've worked with developers and data scientists to create a personalised database and report.

1.04

ROAS

LanternSol

The challenge faced was how to grow and promote a web development + digital marketing agency, in a hyper competitive space.

1

ROAS

Glowshift Guages

The brand was only doing retargeting for Facebook ads and needed someone to come in and build a full-funnel build for them. I was able to build a full-funnel for them using Facebook ads. We scaled the ad spend from $3k/month to $14k/month while maintaining 14x ROAS.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.