Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were

• The client is a leader in the space which makes new customer acquisition strategies/expansion more difficult 
• They had no great offers to use in their campaigns 
• Sophisticated B2B audience
• Brand loyalty to competitors in the market

The strategy

I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.

After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.

Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.

StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.

SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.

We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!

Analysing, advertising and social media management to many projects within standwithus.

Maximizing the holiday season for a local spirit brand

Television Attribution across local markets