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Having taken them over prior to the Covid-19 pandemic and the restrictions that this imposed, our challenge became even starker. Despite this we were able to secure full bookings on rooms and the restaurant consistently when restrictions were lifted. We increased their overall bookings by 151% and improved ROI on Paid Campaigns by more than 200%.
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
We worked with Summergrove on their SEO & PPC primarily, whilst providing them support on social platforms with consultancy calls. Our focus was on driving profitable bookings to the business through SEO & PPC and using social media to drive awareness and improve their brand image which had been neglected.
We used our bespoke technology - our Captivise suite - to manage campaigns to Target Cost per Acquisition. This allowed us to make thousands of daily changes to campaigns given them the granular and specific focus they needed to be successful and to overcome a challenging, competitive market. As part of this, we used Keystone for long-tail keyword research, we used Forager to analyse language to find low and high value words, Metronome for specific time of day and day of week bidding. All of these technologies are unique to novi.digital and alongside our expert team, provide a process that has allowed us to improve our clients' ROI and dramatically increase revenues.
Having taken them over prior to the Covid-19 pandemic and the restrictions that this imposed, our challenge became even starker. Despite this we were able to secure full bookings on rooms and the restaurant consistently when restrictions were lifted. We increased their overall bookings by 151% and improved ROI on Paid Campaigns by more than 200%.
Paid Ads,SEO,Social Media Management
Food & Drink
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Pinterest ads present a unique set of challenges with tracking. We have worked together with a world renowned engineering & development team as well as the internal Pinterest engineering & development team to create the most powerful & accurate tracking solution for Pinterest ads on the market!
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
Sale of 10,000 trading courses on eBay, Amazon, Shopify. Creating marketing content, emails, sales pages, landing pages, extensive campaigns, webinars, online launches, on a large scale
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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