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Having taken them over prior to the Covid-19 pandemic and the restrictions that this imposed, our challenge became even starker. Despite this we were able to secure full bookings on rooms and the restaurant consistently when restrictions were lifted. We increased their overall bookings by 151% and improved ROI on Paid Campaigns by more than 200%.
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
We worked with Summergrove on their SEO & PPC primarily, whilst providing them support on social platforms with consultancy calls. Our focus was on driving profitable bookings to the business through SEO & PPC and using social media to drive awareness and improve their brand image which had been neglected.
We used our bespoke technology - our Captivise suite - to manage campaigns to Target Cost per Acquisition. This allowed us to make thousands of daily changes to campaigns given them the granular and specific focus they needed to be successful and to overcome a challenging, competitive market. As part of this, we used Keystone for long-tail keyword research, we used Forager to analyse language to find low and high value words, Metronome for specific time of day and day of week bidding. All of these technologies are unique to novi.digital and alongside our expert team, provide a process that has allowed us to improve our clients' ROI and dramatically increase revenues.
Having taken them over prior to the Covid-19 pandemic and the restrictions that this imposed, our challenge became even starker. Despite this we were able to secure full bookings on rooms and the restaurant consistently when restrictions were lifted. We increased their overall bookings by 151% and improved ROI on Paid Campaigns by more than 200%.
Paid Ads,SEO,Social Media Management
Food & Drink
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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