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We were able to deliver tens to hundreds of thousands of dollars per month in revenue from new customers.
Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
Our team devised a layered strategy to target and exclude their existing prospects and customers, to ensure that all advertising was focused on net new customers. We helped them with their Google Ads, Shopping & Microsoft campaigns, driving new customer acquisition successfully.
We were able to deliver tens to hundreds of thousands of dollars per month in revenue from new customers.
Paid Ads,Google Shopping,Paid Ads,Web Development
Style & Fashion
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
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