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The paid advertising strategy evolved as the new ecommerce website established a stronger traffic stream and we were able to identify the most profitable products for 1st time customers. Site analytics and landscape analysis guided decisions. As benchmarks and seasonal trends were documented, we were able to expand audience targeting and grow campaigns from "proof of concept" to scalable revenue stream.
Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
As the lead strategist on the account, I conducted extensive competitor and consumer research to ensure appropriate targeting for paid and organic search efforts. Paid campaigns were tightly managed around keystone products and giftable seasons. Shopping campaigns were transitioned from the original free Google product search listings to paid Google Shopping and Bing Shopping campaigns.
The paid advertising strategy evolved as the new ecommerce website established a stronger traffic stream and we were able to identify the most profitable products for 1st time customers. Site analytics and landscape analysis guided decisions. As benchmarks and seasonal trends were documented, we were able to expand audience targeting and grow campaigns from "proof of concept" to scalable revenue stream.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,SEO
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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