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The paid advertising strategy evolved as the new ecommerce website established a stronger traffic stream and we were able to identify the most profitable products for 1st time customers. Site analytics and landscape analysis guided decisions. As benchmarks and seasonal trends were documented, we were able to expand audience targeting and grow campaigns from "proof of concept" to scalable revenue stream.
Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
As the lead strategist on the account, I conducted extensive competitor and consumer research to ensure appropriate targeting for paid and organic search efforts. Paid campaigns were tightly managed around keystone products and giftable seasons. Shopping campaigns were transitioned from the original free Google product search listings to paid Google Shopping and Bing Shopping campaigns.
The paid advertising strategy evolved as the new ecommerce website established a stronger traffic stream and we were able to identify the most profitable products for 1st time customers. Site analytics and landscape analysis guided decisions. As benchmarks and seasonal trends were documented, we were able to expand audience targeting and grow campaigns from "proof of concept" to scalable revenue stream.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,SEO
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Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.
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In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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