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The paid advertising strategy evolved as the new ecommerce website established a stronger traffic stream and we were able to identify the most profitable products for 1st time customers. Site analytics and landscape analysis guided decisions. As benchmarks and seasonal trends were documented, we were able to expand audience targeting and grow campaigns from "proof of concept" to scalable revenue stream.
Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
As the lead strategist on the account, I conducted extensive competitor and consumer research to ensure appropriate targeting for paid and organic search efforts. Paid campaigns were tightly managed around keystone products and giftable seasons. Shopping campaigns were transitioned from the original free Google product search listings to paid Google Shopping and Bing Shopping campaigns.
The paid advertising strategy evolved as the new ecommerce website established a stronger traffic stream and we were able to identify the most profitable products for 1st time customers. Site analytics and landscape analysis guided decisions. As benchmarks and seasonal trends were documented, we were able to expand audience targeting and grow campaigns from "proof of concept" to scalable revenue stream.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,SEO
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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