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The paid advertising strategy evolved as the new ecommerce website established a stronger traffic stream and we were able to identify the most profitable products for 1st time customers. Site analytics and landscape analysis guided decisions. As benchmarks and seasonal trends were documented, we were able to expand audience targeting and grow campaigns from "proof of concept" to scalable revenue stream.
Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
As the lead strategist on the account, I conducted extensive competitor and consumer research to ensure appropriate targeting for paid and organic search efforts. Paid campaigns were tightly managed around keystone products and giftable seasons. Shopping campaigns were transitioned from the original free Google product search listings to paid Google Shopping and Bing Shopping campaigns.
The paid advertising strategy evolved as the new ecommerce website established a stronger traffic stream and we were able to identify the most profitable products for 1st time customers. Site analytics and landscape analysis guided decisions. As benchmarks and seasonal trends were documented, we were able to expand audience targeting and grow campaigns from "proof of concept" to scalable revenue stream.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,SEO
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The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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