Brand fully setup for prospecting through repeat purchases and higher CLTV

2
ROAS

The Challenge

Reconfigure WooCommerce site for optimized Google Shopping advertising opportunities.

The Process

Rebuilt product data with client assistance. Reconstructed email automations and expanded offerings. Created full-funnel ads on Google, Facebook and Pinterest to develop brand.

The Solution

Brand fully setup for prospecting through repeat purchases and higher CLTV

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy,CRO,Web Development,Email Marketing,Marketing Strategy,SEO

Industry

Style & Fashion

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0.36

CPL

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  • Defining the global media strategy and playbook based on business goals for Existing and New customers through direct and indirect channels using ATL-BTL media. Supervising the execution of media campaigns to drive growth for the business through media, launching new products and services across 16 different markets integrated with CRM and Sales. 
  • Defining customer segmentation and audience-data strategy; identifying personas, and segments, user journey and selection of media-data-channels to target.
  • Driving growth and improving conversion rate by planning testing roadmaps through paid and owned channels and data sources: Paid social / Facebook and Linkedin, Programmatic display, ABM, Paid search, email marketing automation (Pardot) and landing pages.
  • Reporting and success measurement: Standardizing ways to measure success through the whole funnel, identifying metrics and set of media and performance reports.
  • Driving digital transformation by developing media training, generating content and presenting it live and via mobile app formats, focused in 2 main areas: Media planning (process-focused) and media strategy (strategy-focused) delivered to 22 local markets.


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Mad Ritual

Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.

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The challenge faced was how to grow and promote a web development + digital marketing agency, in a hyper competitive space.

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