
The Facebook Ads campaign got:
Hot shapers wanted to start selling in the US (Hispanic and not the Hispanic audience). They have a successful brand in Latam but the US was a completely unknown market for them
We started analyzing the biggest and direct competitors for this brand to understand better its unique value proposition. After we created their full brand message, we started creating video ads and copies that deliver the right message and benefit to new audiences.
Finally, we run its Facebook Ads and optimized them to get the expected ROAS
The Facebook Ads campaign got:
Paid Ads,Paid Ads,Branding,Copywriting,Branding
Style & Fashion
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.

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