Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Company restructuring and renewed focus
A clear commercial hierarchy across the five business divisions
A marketing strategy for each part of the business
Project is ongoing
Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
In their 200 year history very little marketing had ever been done. This offered Delta a unique opportunity to take a completely fresh look at the business and put in place a marketing strategy to propel the business forward.
Delta analysed the market Vaughtons were operating in, the brand, and the customers (and potential customers) of Vaughtons. The analysis identified five different markets Vaughtons were operating in, all with their own demands, challenges, and customer segments. Delta created a marketing strategy that addressed each market individually while also enabling the Vaughtons brand to successfully operate in and bridge the different markets.
Company restructuring and renewed focus
A clear commercial hierarchy across the five business divisions
A marketing strategy for each part of the business
Project is ongoing
Branding,Marketing Strategy,Web Development
Technology
Put your e-mail in and we'll arrange a consultation call for you
Very competitive market. Since they were an innovative startup, finding relevant search terms for SEO with satisfied search volume was challenging.
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
