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Company restructuring and renewed focus
A clear commercial hierarchy across the five business divisions
A marketing strategy for each part of the business
Project is ongoing
Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
In their 200 year history very little marketing had ever been done. This offered Delta a unique opportunity to take a completely fresh look at the business and put in place a marketing strategy to propel the business forward.
Delta analysed the market Vaughtons were operating in, the brand, and the customers (and potential customers) of Vaughtons. The analysis identified five different markets Vaughtons were operating in, all with their own demands, challenges, and customer segments. Delta created a marketing strategy that addressed each market individually while also enabling the Vaughtons brand to successfully operate in and bridge the different markets.
Company restructuring and renewed focus
A clear commercial hierarchy across the five business divisions
A marketing strategy for each part of the business
Project is ongoing
Branding,Marketing Strategy,Web Development
Technology
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Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
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